Keep things professional
In business, as in life, not using the right tone-of-voice with the some people will get you into trouble. Conversely, using the right tone-of-voice can easily open many doors. Professionally crafted copy can smooth your way when dealing with other businesses, potential investors, or cynical editors. Contact me now for ideas or a quote.
Your annual report is the best chance you get to influence your market. You get to tell the story of your company, and you need to approach it with the same professionalism you would a client. As a professional copywriter, I can take the time to weave your successes into an overall narrative that will give your peers a richer insight into your company, and your investors greater respect for your business plan.
The expertise of your staff can be your most powerful sales tool. Keep them up-to-date with the latest developments in your company and your market with internal bulletins. The more your colleagues know about the company they work for, the more productive they'll be.
I can turn the latest developments in your business into stories that editors want to read. If you'd rather see your company's achievements in your industry press, call me now.
Educate your market with briefings on the issues that matter most. White papers can cement your place as a innovator and expert, and can remain relevant for years. Best of all, in requesting or downloading it, your customer is telling you what they need. You get to bring them knowledge and reassurance.
Build credibility with case studies. It also builds a closer after-sales relationship with the client you write about - they'll probably like the attention! And potential customers will like to see how much attention you pay to current customers, so it all feeds back on itself!
Your sales letters should be paying for themselves many times over. If you don't get the response you expect, they might need a tweak or a complete re-write. Either way, I'll give you the impact to get more sales.
Training & Induction
Hiring new staff is great! Taking the time to train them isn't. Get your new staff up-and-running fast with clear and concise induction materials. Keep them educated by instilling your experience into training materials you can use again and again.